Friday, May 27, 2011

Jukebox Friday: Technotronic - Pump Up The Jam

Technotronic.
Technotronic is a studio-based music project formed by Thomas DeQuincey AKA Jo Bogaert (b. 1954 in Aalst) in 1988. Together with vocalist Ya Kid K (born Manuela Barbara Kamosi Moaso Djogi in Zaire in 1973), he produced the hit single "Pump Up the Jam" in 1989. An image for the act was later put together, utilizing Congolese-born fashion model Felly Kilingi as its album/single cover art, and supposed singer in the music video.

The song has been covered many times, for instance by Werner Wichtig, who changed the lyrics to Pump ab das bier ("pump away the beer"), and "Weird Al" Yankovic, who included a part of the song in his 1992 polka medley "Polka Your Eyes Out".

It was also used in several films, TV series and ad campaigns, including Saturday Night Live, The Fresh Prince of Bel-Air and Space Jam. More recently it was used in a 2008 cellphone commercial in Argentina, which explained "why translated songs aren't as good". The song was translated as "Infla la mermelada" (roughly translates as "inflate the marmelade").


The single sold over one million copies in the U.S., and peaked at number 2 on the Billboard Hot 100 and the UK Singles Chart. (In Norway, it made it all the way up to number 5). According to Wikipedia, Technotronic has sold approximately 14 million albums and singles worldwide.



Lyrics:

Pump up the jam
pump it up
while your feet are stomping
And the jam is pumping
look ahead the crowd is jumpin'

pump it up a little more
get the party goin' on the dance floor
see 'cause that's where the party's at
and you'll find out if you do that

(chorus)
I want a place to say:
"get your booty on the floor tonight"
make my day
I want a place to say:
"get your booty on the floor tonight"
make my day

make my day (x5)

Yo! Pump up the jam
pump it up
while your feet are stomping
And the jam is pumping
look ahead the crowd is jumpin'

pump it up a little more
get the party goin' on the dance floor
see 'cause that's where the party's at
and you'll find out if you do that

(chorus)

make my day (x4)

Yo! Pump up the jam
pump it up
pump it up
Yo! Pump it!
pump up the jam
pump it up
pump it up
Yo! Pump it
pump up the jam
pump it up
pump it up
Yo! Pump it
pump up the jam
pump it (echo)

Pump up the jam,
Pump up the jam,
Pump up the jam
pump it up
pump it,
pump it,
pump it,

Pump up the jam,
Pump up the jam,
Pump up the jam,
pump it (echo)

Pump up the jam
pump it up
while your feet are stomping
And the jam is pumping
look ahead the crowd is jumpin'

pump it up a little more
get the party goin' on the dance floor
see 'cause that's where the party's at
and you'll find out if you do that

(chorus)

Pump up the jam
pump it up
pump it up
Yo! Pump it!
pump up the jam
pump it up
pump it up
Yo! Pump up the jam
pump it up
pump it up
Yo! Pump it!
pump up the jam
pump it (echo)


BONUS: The Argentinians weren't the only ones who had trouble with understanding the lyrics, as you can see in this short clip.

6 comments:

  1. Haha! That last video is great ^_^
    Again, I was surprised to hear that those guys are Belgian!

    ReplyDelete
  2. Argentina has the most well-thought commercials. The one of the jam was hillarious!
    I travelled there last year and I remember when I was looking to rent an apartment in buenos aires on the internet, I saw very funny things related to Argentina and publicity. They are actually famous for being funny as well as clever.
    Nikki

    ReplyDelete