Monday, December 30, 2013

Mimi Foundation: If only for a second

Founded in Belgium by Myriam Ullens de Schooten in 2004, the Mimi Foundation aims to "contribute to the improvement of the quality of life of people affected by cancer, more specifically during the entire period of their chemotherapy/radiotherapy treatment".

In June, the foundation collaborated with Leo Burnett France on "If only for a second". One of the products of the collab is the following video, explained thusly by the creators:
20 cancer patients participated in a unique makeover experience. 
The 20 participants were invited to a studio. Their hair and makeup were completely redone.
During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.
This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.
Do yourself a favor and watch this.

No comments:

Post a Comment